STATISTICS ON A WEBSITE
All statistics packages include a wealth of information about your site including:
- Page hits – the number of visitors your site receives
- Popular pages – the most looked-at pages
- Came from – the website from which people found your site
- Keyword analysis – an ordered list of search terms people have used to find your site
- Recent keyword activity – search terms people have used to find your site recently
- Recent visitor map – a map showing where your visitors come from
- Visitor paths – the number and order of pages visited
…. and much more.
We offer two options:
Industry standard. Requires that you set up a Google Analytics account and send us the details so we can install the Google Analytics plug-in. Although it provides a lot of information, the Analytics site is confusing and it is quite difficult to find the information you require. You will need to consult Google Analytics if you need any help with their website.
Here is a demonstration page that you can access after you have set up a Google Analytics account: https://support.google.com/analytics/answer/6367342?hl=en
Statcounter is an independent company which provides website statistics. Your site can be linked to Statcounter to provide you with information on your visitors. It is much more user-friendly and provides weekly or monthly high level email reports sent directly to the website owner.
The basic service includes a log size of 500. This means that at any point, detailed statistics will only be provided for the last 500 page loads. However, there is also a high level summary of page hit numbers which is cumulative for the lifetime of your website. If you want more log size, they ask you to pay for it – a small monthly fee. The free version is perfectly adequate for a small personal site. The Statcounter is just a snapshot to give you an impression of how well your site is doing. Larger log sizes are mainly aimed at businesses undertaking a detailed marketing analysis of how well a site is performing in relation to competitor sites over longer periods of time. The downside is that it does not provide as much detail as Google Analytics.
Here is a demo link.