Factors that affect website page load speed

Page load speed is a complex area. A number of factors affect load time:

1 – Device
2 – Browser
3 – Internet connection
4 – Type of hosting (low cost or expensive)
5 – Type of development tool (HTML, PHP, WordPress etc)
6 – Number and size of images on page
7 – Additional functionality/coding on a site – the more there is to load, the longer a page will take to load

Web designers only have control over points 4-7.

Point 4 – we use a high quality host and we are very satisfied with their speed. However, it is economy, shared hosting – used by the majority of sites on the web because of its lower cost. It is possible to upgrade your hosting such as that used by businesses and eCommerce sites. But professional level hosting it is a lot more expensive, for example say, £50 plus per month.

Point 5 – We develop sites using WordPress. This has many advantages (good for SEO, is responsive, flexible, easy to update, content is forwardly portable if you ever want to upgrade the look and feel of your site, many plugins are available which can extend the functionality of your site at a relatively low cost) and it is the development tool of choice for most websites. However, there are compromises  – including speed – as there can be a lot to load. If you want a super quick website, then you need to consider a site built from scratch in a core development language such as PHP or HTML. Because they are built from scratch to your specification, these sites tend to be a lot more expensive – multiple thousands of pounds.

Point 6 – By nature, artist’s website tend to be image heavy. There is always a compromise between image size and page download time. Larger images will take longer to load. We do use image compression and our images are sized to minimise download time. However, you can’t get away from the fact that many large images on a page will slow down load time.

Point 7 – Design, functionality and additional widgets (gadgets on your site) will all slow down delivery. Some artists commission quite elaborate sites with complex design and functionality. Such sites will always be slower than simple minimalist sites for the same reasons described above – i.e. the more code there is the longer the page will take to load. If you want a quick WordPress site, we recommend keeping the design and functionality as simple as possible – simple text headers, clean coding, minimal extra functionality etc.

Here are examples of WordPress websites with simple designs/functionality:


The bottom line is that our sites provide standard page speed load delivered by WordPress websites run on good quality, shared hosting. We have no control over user led factors such as device, browser, or IP provider speeds. We suggest you review our sites above for the speeds we can offer. If you want a fast site you may need to commission a core PHP or HTML sites which tend to be faster than WordPress sites. The downside is that they tend to be a lot more expensive and you lose many of the advantages of using WordPress.



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